Copenhagenfashionweek rotate lookbook aw21 1

Rotate is a brand from Birger Christensen by creative directors Jeanette Madsen and Thora Valdimarsdottir.

Rotate Birger Christensen was created in 2018 by the stylist and influencers Jeanette Madsen and Thora Valdimarsdottir in partnership with the Copenhagen concept store Birger Christensen.

As a response to the creative directors’ musings over the gaps in their own closets, the brand focuses on bold and vibrant party wear that doubles as stables in the everyday wardrobe.

Since its founding, the brand has become synonymous with covetable evening wear, big sleeves, and daring hemlines, and is currently available in more than 40 countries in leading retailers such as Net-a-Porter, Selfridges, Browns, Nordstrom, and MyTheresa.


Working towards becoming more responsible is an evolving goal at Rotate Birger Christensen. The brand's efforts are centred around product and people to contribute to the welfare or our planet as well as the people.