Rainwear need not come at the cost of considered design. Rather, it is the merge of performance and current culture that creates the contemporary lifestyle brand that is Rains.
Rains is an outdoor lifestyle brand creating waterproof designs steeped in contemporary culture.
Based on an initiative to reinterpret the raincoat in a novel way, Rains launched in 2012 with just one product: a poncho. The season after, Rains delivered a full collection of waterproof apparel, bags, and accessories.
Influenced by Scandinavian heritage and the Danish landscape, Rains practices an uncompromising approach to clean, functional design articulated for the global citizen. Rooted in wet-weather performance, the collections from Rains have since expanded to offer four-season functionality to cover the great outdoors regardless the forecast.
Since 2016, Rains has opened concept stores in carefully considered cities across the world, including: Copenhagen, Paris, New York City, and London. The latest store to open was the new flagship location in the heart of Copenhagen at central square of Amager Torv.
Rains practices considered development for long-lasting products. Signature to this promise, a specially developed fluorinate-free polyurethane acts as the core across Rains collections, offering durability and consideration of environmental impact.Further reading