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P.L.N. was founded in 2020 by Peter Lundvald Nielsen and then officially launched in August 2021 with the brand's first collection (COLLECTION I).


i-D Magazine mentioned P.L.N. to be one of the best collections presented under CPHFW SS23. Since then, P.L.N. has received wide interest from both leading dealers, intl. press as well as recognized creative actors.

P.L.N. is a very personal project based on exploring a raw and uncompromising visual expression. The designer's ideas and personal tastes form the foundation of the creative process.

Here, European punk culture is mixed, with references to workwear, Goth and antique religious attire in addition to well-considered silhouettes, thorough construction, as well as experimental reinterpretations.

P.L.N. is based on a traditional understanding of the body, but is not limited to a particular gender or sexuality.

P.L.N. is one of the three recipients of CPHFW NEWTALENT supported by Circulose®, a 100% recycled material.

  • SS24 Runway

  • SS24 Runway