House of Dagmar is a Swedish fashion brand founded in 2005 by three sisters, Karin Söderlind, Kristina Tjäder and Sofia Wallenstam who decided to pick up the legacy after their late grandmother.
House of Dagmar was founded in 2005 with a desire to establish a long-lasting business based on a high quality-approach. High quality contributes to a longer life span for clothes, which is ultimately better for the environment.For us, this is not only a trend but an important journey, central to the Dagmar-DNA.Dagmar aspires to create classical pieces with character, so that women wearing them always feel empowered and easily can combine different pieces from different collections together. Strong believers in giving customers the right care instructions with the purchase of a Dagmar garment in order for the garment to maintain its quality and durability, and by designing classical yet expressive clothes in high-quality materials, Dagmar believe that each piece from the collections can be wearable year after year.
House of Dagmar begun with the ambition to empower women in their everyday life. By offering sustainable fashion for women, they can make conscious life choices and feel good about every purchase of a Dagmar product.
At House of Dagmar, the definition of sustainability is built on three pillars: Design, Ethics and Longevity. We have always worked with sustainability since the start of Dagmar 2005. We choose to work with sustainability because there is no other choice. If we want to have a world tomorrow for our children and if we want to continue to work in this business, we all need to change now. We constantly work on being more environmentally friendly, it is a constant project. Our goal is to become an environmentally friendly company supporting the climate. We realized that the fashion industry stands for 10 % of the total carbon dioxide in the world, and that the production of materials from a company as us stand for 71% of that. After learning this we started to measure our fibre footprint 2017 – 2020 to be able to reach our goals, so that we make decisions that lead to actual change in an effective and transparent way. Over the years, the brand has learned a lot about which fibres and production methods that are better for the earth and continue to learn every day. 2021 is 90% of the products in the collections in at least 50% sustainable fabrics. Our priority is to make sure we chose materials that have the least impact on our planet.Further reading