House of Dagmar

Copenhagenfashionweek House of Dagmar Brand image

House of Dagmar is a Swedish fashion brand founded in 2005 by three sisters, Karin Söderlind, Kristina Tjäder and Sofia Wallenstam who decided to pick up the legacy after their late grandmother.

House of Dagmar was begun with the ambition to empower women in their everyday life. By offering sustainable fashion for women, they can make conscious life choices and feel good about every purchase of a Dagmar product. Dagmar has had a sustainable philosophy from the very beginning and have strived to create timeless clothes made from long-lasting materials with the ambition to offer garments with a longer lifespan than the average clothing item.

House of Dagmar was founded in 2005 with a desire to establish a long-lasting business based on a high quality-approac. High quality contributes to a longer life span for clothes, which is ultimately better for the environment.
For us, this is not only a trend but an important journey, central to the the Dagmar-DNA.

Dagmar aspires to create classical pieces with character, so that women wearing them always feel empowered and easily can combine different pieces from different collections together. Strong believers in giving customers the right care instructions with the purchase of a Dagmar garment in order for the garment to maintain its quality and durability, and by designing classical yet expressive clothes in high-quality materials, Dagmar believe that each piece from the collections can be wearable year after year.


At House of Dagmar, the definition of sustainability is built on three pillars: Design, Ethics and Longevity. Sustainability has been the core philosophy of House of Dagmar since 2005. The company goal is to become climate neutral and offer 100% sustainable collections. To get there, Dagmar measures their their footprint every year so that we make decisions that lead to actual change in an effective and transparent way – for us and for you. Over the years, the brand has learned a lot about which fibres and production methods are better for the earth, and continue to learn every day. Today, as the term “sustainability” is widely known and clearly defined, Dagmar invests in the need to collectively become more engaged and together make better choices.

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