Helmstedt

AW24 Copenhagen Fashion Week Helmstedt Backstage Tonya Matyu 31 jpg

Helmstedt was founded in 2018 by Emilie Helmstedt and intersects between fashion and art.

About

Colors, quality, and craftsmanship come first at Helmstedt. At their shows the matching set design for each collection has become part of the Helmstedt experience allowing the audience to immerse into a playful universe and make them feel a part of the Helmstedt world. It's not just about the clothes, but about the whole universe of the collection's theme and the storytelling behind it.

Helmstedt sells in 25 countries and has achieved international recognition in a short period of time. For this season in particular, Helmstedt's dedication to detail and craftsmanship remained at the forefront of their design process. Previous key styles have been thoroughly examined and refined with meticulous attention to detail in order to achieve the level of quality that meets their standards.

Sustainability

Helmstedt recognizes their corporate responsibility as a company that operates in a resource-intensive industry that has been repeatedly criticized for its impact on people and the environment. They are constantly working to improve our sustainable profile by implementing new fabrics and supply chain leads, as well as their impact on local communities and small businesses.

Instead of seeing boundaries, Helmstedt sees possibilities in improving its sourcing and supply chain, as well as its role in both sustaining and mobilizing communities worldwide. Becoming an agent of positive change involves deep and long-term commitments. Therefore Helmstedt has outlined a sustainability strategy that lays the foundation and path moving forward in order to show the world that the fashion industry can indeed improve its footprint on the environment, society, and thus this world.

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