Day Birger et Mikkelsen

Copenhagenfashionweek DAY show case image aw21

Curated pieces for the woman who knows what she wants and when she wants it.

Day Birger et Mikkelsen was founded in 1997 with the singular mission to offer women a new look and a sense of style based on Scandinavian virtues and a bohemian mindset. The brand is relaunching in 2021 aiming to take this same vision into a new era with one key message: “It’s a new Day”.

Christina Exsteen started a new chapter as creative director for the brand in March 2020. It was her personal declaration of love to a brand that deserved a revitalization and a relaunch. And so, when the world reopens in 2021, the designer will be ready with her take on how fashion should look and feel in the future.

“I am more than done with creating clothes for some idealised image that no woman can relate to or live up to.” says Christina Exsteen, whose debut collection for the brand will demonstrate her razor-sharp sense of how classic wardrobe staples should not only be updated, but also made functional and relevant beyond the current season.

“It no longer makes any sense to create clothes that intimidate women or leave us feeling ashamed about our body or our ordinary lives. The new Day celebrates the everyday life we all cherish. It is while we go about our daily activities that we want to walk tall, smile with our eyes and, most importantly, feel strong, sexy and alive.”

Sustainability

At Day we are aware and concerned about the negative influence that fashion has on our planet and we are determined to do our best to change that, taking every step in the right direction.

  • Copenhagenfashionweek DAY Lookbook1
  • Copenhagenfashionweek DAY Lookbook2
  • Copenhagenfashionweek DAY Lookbook3
  • Copenhagenfashionweek DAY Lookbook4
  • Copenhagenfashionweek DAY Lookbook5
  • Copenhagenfashionweek DAY Lookbook6
  • Copenhagenfashionweek DAY Lookbook7
  • Copenhagenfashionweek DAY Lookbook8
  • Copenhagenfashionweek DAY Lookbook9
  • Copenhagenfashionweek DAY Lookbook10
  • Copenhagenfashionweek DAY Lookbook12
  • Copenhagenfashionweek DAY Lookbook13
  • Copenhagenfashionweek DAY Lookbook14
  • Copenhagenfashionweek DAY Lookbook17
  • Copenhagenfashionweek DAY aw21 lookbook 18pg
  • Copenhagenfashionweek DAY aw21 lookbook 19
  • Copenhagenfashionweek DAY Lookbook20
  • Copenhagenfashionweek DAY Lookbook21
  • Copenhagenfashionweek DAY Lookbook22
  • Copenhagenfashionweek DAY Lookbook23
  • Copenhagenfashionweek DAY Lookbook24
  • Copenhagenfashionweek DAY Lookbook26
  • Copenhagenfashionweek DAY Lookbook26 kopi
  • Copenhagenfashionweek DAY Lookbook29
  • Copenhagenfashionweek DAY Lookbook30
  • Copenhagenfashionweek DAY Lookbook33
  • Copenhagenfashionweek DAY Lookbook34
  • Copenhagenfashionweek DAY Lookbook36
  • Copenhagenfashionweek DAY Lookbook38
  • Copenhagenfashionweek DAY Lookbook40
  • Copenhagenfashionweek DAY Lookbook41
  • Copenhagenfashionweek DAY Lookbook42
  • Copenhagenfashionweek DAY Lookbook44
  • Copenhagenfashionweek DAY Lookbook45
  • Copenhagenfashionweek DAY Lookbook50
  • Copenhagenfashionweek DAY Lookbook51

Newsletter

Keep on top of industry updates, designer news, coverage and upcoming announcements.