Small Talks, Big Conversations: Johan Wirfält with House of Dagmar

Copenhagenfashionweek House of Dagmar designer

Karin Söderlind & Sofia Wallenstam, Founders of House of Dagmar, discuss their brand journey

A family affair & how we ended up together – always against the stream, building our own path.


Host, Johan WirfältJohan Wirfält is a journalist and publisher living in Stockholm, Sweden. Since 2013, he has been the director of talks, debates and film programming at Kulturhuset Stadsteatern, the largest cultural institution in Scandinavia. He has previously held positions as opinion editor at the Swedish Television and the newspaper Expressen, and was the co-founder and editor in chief of Rodeo, a Swedish magazine on fashion, style and culture. In 2018, he and photographer Kristian Bengtsson published the book Fagerhult – bilder av Sverige, a photographic essay on life in the Swedish countryside.

House of Dagmar

House of Dagmar is a Swedish fashion brand founded in 2005 by three sisters, Karin Söderlind, Kristina Tjäder and Sofia Wallenstam who decided to pick up the legacy after their late grandmother. House of Dagmar was begun with the ambition to empower women in their everyday life. By offering sustainable fashion for women, they can make conscious life choices and feel good about every purchase of a Dagmar product. Dagmar has had a sustainable philosophy from the very beginning and have strived to create timeless clothes made from long-lasting materials with the ambition to offer garments with a longer lifespan than the average clothing item.

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