H&M Studio to join Copenhagen Fashion Week

Copenhagen Fashion Week is delighted to announce that H&M Studio will be joining the digital edition for this season, showing their direct-to-consumer SS21 collection.

H&M Studio will be showing a digital presentation as part of the official schedule of
Copenhagen Fashion Week at 14:00 CET on Tuesday 2nd February 2021.

“We are happy that H&M have chosen to show their H&M Studio SS21 collection in Copenhagen as it continues to emphasise the importance of Copenhagen Fashion Week as a key global fashion week, for both its showcase of the leading Nordic brands and its dedicated focus on positive change in the fashion industry,” says Cecilie Thorsmark, CEO Copenhagen Fashion Week.