Copenhagen Fashion Week announces its partnership with Snapchat

The collaboration will encompass a range of special activations, offering a dedicated platform for creators and industry professionals alike this SS24.

Copenhagen Fashion Week announces its partnership with Snapchat for SS24. This collaboration will encompass a range of special activations, offering a dedicated platform for creators and industry professionals alike.

To greet our guests, a Snap Mirror will be displayed at the Copenhagen Airport, serving as an introduction to SS24 edition.

Together with Snapchat, we are launching a guide to Copenhagen Fashion Week, which will feature an introduction to the brands participating in the CPHFW NEWTALENT scheme supported by CIRCULOSE®, as well as a complete show schedule. Moreover, the guide will delve into Snapchat's tech-forward use of augmented reality features and highlight how it is revolutionizing the fashion and beauty sectors. A dedicated page will also showcase some of our leading Nordic Snap Stars, who will be present throughout the week at the shows, capturing the collections of brands on the schedule.

Additionally, there will be a dedicated Creator Hub at the heart of Copenhagen, serving as a central gathering point for all creators to connect, network, and participate in various activations and events. Snapchat will be joining the space for the first time, bringing their Snap Mirror which will release a very special lens created with Copenhagen Fashion Week. The Hub will host special activations by The Ordinary and Dyson, offering guests unique experiences. Open for 2 days, the Creator Hub will have the official party kicking off on Thursday, 9 August, with live DJs and refreshments provided by 1664Blanc.

The SS24 official CPHFW dinner will be co-hosted by Snapchat and Highsnobiety Editor-in-Chief, Willa Bonnet, bringing together the Copenhagen Fashion Week community, including industry leaders, partners, and brands, providing a platform for connection and celebration of the August edition.

The partnership between Copenhagen Fashion Week and Snapchat promises a season full of experiences for creators, industry professionals, and fashion enthusiasts alike.