Applications open for AW22

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Applications for brands to become part of the official show schedule have now opened for the forthcoming February 2022 season.

The AW22 season will see Copenhagen Fashion Week curate a schedule of both live and pre-recorded content which will be premiered on copenhagenfashionweek.com and YouTube.

Alongside the show schedule, Copenhagen Fashion Week will continue to curate a selection of talks, industry Q&A's and undertake a range of content series during the AW22 season.

Please note all brands will need to apply for the AW22 season in order to register time slot preferences and to be considered for the Zalando Sustainability Award and the Talent Slot.

Should you have any queries regarding the application, please do not hesitate to contact Josefine Cramer, Head of Brand Relations at josefine@copenhagenfashionweek.com

Important dates

Application deadline: 26 October 2021
Expected date for notification:
AW22 season: 1 - 4 February 2022

Official Talent Slot

Dedicated to supporting emerging talent and committed to showcasing a rising visionary designer, Copenhagen Fashion Week is proud to continue the official Talent slot for AW22. By ticking that you wish to be considered for the Talent slot, your application will be shared with the official Copenhagen Fashion Week Show Committee who will decide the brand for the season ahead.

The Talent slot will include being given a free slot listing on the official schedule and include targeted communications support towards our global network in anticipation of AW22 and during the brand's showcase. Most importantly, the brand will receive a three-meeting mentorship from industry business leader Julie Gilhart. In order to be considered, the criteria for the brand is as follows:

  • Maximum of 3 years in business

Find out more about the Talent Slot and about last season's bursary recipient, A. Roege Hove.

Zalando Sustainability Award

Copenhagen Fashion Week is honoured to present the global Zalando Sustainability Award for the third time. Following the success of last season, it is with great pleasure and excitement that Copenhagen Fashion Week invites all brands to apply for a nomination as one of the three finalists for the award.

The three finalists for the Zalando Sustainability Award will showcase at a dedicated show venue and will be awarded 75.000 DKK as support in production costs.

The winner will be awarded the following:

  • To partner with Zalando in developing an exclusive capsule collection with a sustainability focus including the piloting of innovative solutions around materials, production processes, technological solution, traceability etc. The project will be a joint decision between the brand and Zalando. Zalando will commit to market the collaboration in organic and paid channels.
  • An offer from Zalando to buy a broad selection of the showcased collection making it available in the 17 Zalando markets to more than 36 million active customers. If the brand is not yet available at Zalando, the brand will be offered to be onboarded to the Zalando platform.
  • A monetary prize of 150.000 DKK.

In order to be considered, please apply for the official show schedule and tick the Zalando Sustainability Award box on the application form.

Find out more about the Zalando Sustainability Award and about the SS22 winner, Nikolaj Storm.

Sustainability Measures for AW22

2023 Sustainability Requirements

In February 2023, all show schedule brands must comply with minimum Sustainability Requirements. Up until 2023 - meaning this AW22 and SS23 - all brands that are accepted on to the schedule for the AW22 season will have to fill out the Sustainability Requirements form as part of the preparation process for February 2023. Brands are not required to live up to the specific requirements yet, but it is mandatory that the form is filled out as part of the application for this season and next season. Further information can be found through the survey guide.

Carbon offsetting fee

As part of our Sustainability Action Plan, this season we introduce a carbon offsetting fee for all brands that are part of the official show schedule. The fee is calculated based on turnover of a brand and a baseline measurement of show emissions conducted in AW21. The fee can be reimbursed if documentation for own offsetting is provided within four weeks after show execution.

The fee will be raised during this and next season. As of AW23, brands on the official schedule will be demanded to individually offset their emissions as part of the Minimum Standards put forward within the 2023 Sustainability Requirements.

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