COPENHAGEN FASHION WEEK
AW20, 28 – 31 JAN

OPEN FOR APPLICATIONS

To be considered for Copenhagen Fashion Week’s official schedule, with a runway show or a presentation, all brands are required to send an official application. The full application process and what it includes is described here. The show applications are handled exclusively by a selection of Scandinavian industry professionals and Copenhagen Fashion Week does not take part in the decision making process regarding the selection of brands for the official schedule.

THE APPLICATION DEADLINE IS

23 October, 2019


All brands can expect an answer on their application two to three weeks after the official application deadline.

PRICES FOR THE COMPLETE OFFICIAL SCHEDULE PACKAGE FOR ALL PARTICIPATING BRANDS:

Application fee for all brands: 2.000 DKK

  • Schedule services for brands with less than DKK 20 million in annual turnover: 12.000 DKK
  • Schedule services for brands with more than DKK 20 million in annual turnover: 32.000 DKK
  • Schedule services for CPHFW Newcomers*: 7.000 DKK
  • Schedule services for design schools: 5.000 DKK

Read more here

*ELIGIBILITY FOR CPHFW NEWCOMERS

  • Applicants must be in their third year of business or less when applying for the first time.
  • Applicants can only enter the official Copenhagen Fashion Week schedule as a newcomer for a total of four seasons. The applicant will be considered an established show brand after four seasons on the official schedule and will hereafter have to apply under the same criteria as a normal show brand.
  • The applicant’s base and headquarters must be in Scandinavia.
  • Applicants must have a minimum of two stockists (can be online, and doesn’t have to be their own website)
  • The collection must consist of womenswear, menswear and/or accessories.

Application / Show

A show on the official schedule is defined by a collection being presented on a runway by models. The shows must be of a duration of no more than ten minutes. Shows are allocated a 1h slot on the official schedule, but must start within 10 minutes of the designated time.

The application for shows on the official schedule must contain the following:

  • A brand biography
  • A motivational letter on the decision to showcase at Copenhagen Fashion Week
  • A description of the concept for the upcoming show, as well as whether international models, press or buyers will be flown in, and other information that might be relevant
  • A list of the brand’s top retailers
  • References from at least two brand ambassadors
  • A description of the brand’s focus on sustainability
  • Key figures on the brand’s turnover, as well as the budget for the show
  • A prioritised list of three preferred show time slots, divided on a minimum of two show days
  • Invoice information — Company name and address, CVR and VAT number, main contact (full name + phone number) and email address
  • Lookbook or campaign images from the two previous seasons
  • Runway images from the two previous seasons
  • A presentation of the show history of the brand

Send the application as a PDF to info@copenhagenfashionweek.com


Application / Presentation

A presentation on the official schedule is defined by a collection being displayed on a minimum of six models. Presentations are allocated a 2h slot on the official schedule, and the presentations must be of a duration of a total of two hours.

The application for presentations on the official schedule must contain the following:

  • A brand biography
  • A motivational letter on the decision to showcase at Copenhagen Fashion Week
  • A description of the concept for the upcoming presentation, as well as whether international models, press or buyers will be flown in, and information that might be relevant
  • A list of the brand’s top retailers
  • References from at least two brand ambassadors
  • A description of the brand’s focus on sustainability
  • Key figures on the brand’s turnover, as well as the budget for the presentation
  • A prioritised list of three preferred presentation time slots, divided on a minimum of two show days
  • Invoice information — Company name and address, CVR and VAT number, main contact (full name + phone number) and email address
  • Lookbook or campaign images from the two previous seasons
  • Runway images from the two previous seasons
  • A presentation of the show history of the brand

Send the application as a PDF to info@copenhagenfashionweek.com


For questions regarding applications or the application process, please contact Head of Business & Operations,
Sophie Noreng: sophie@copenhagenfashionweek.com


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