COPENHAGEN FASHION WEEK
SS21, 4 –7 AUGUST 2020

The summer edition of Copenhagen Fashion Week is still set to take place as usual in week 32 4-7 August 2020

However, for the sake of the current situation (COVID-19) and understanding of your priorities right now, we do find it appropriate to postpone the application deadline to 5 May 2020.

To be considered for Copenhagen Fashion Week’s official schedule, with a runway show or a presentation, brands are required to send an official application. The full application process and what it includes is described here. The applications are handled exclusively by a selection of Scandinavian industry professionals and Copenhagen Fashion Week does not take part in the decision making process regarding the selection of brands for the official schedule.

Copenhagen Fashion Week honour the role we play in providing the best possible circumstances for all shows and presentations to reach their full potential. In order to minimise delays and any other inconvenient logistical challenges between shows, Copenhagen Fashion Week has introduced a venue deadline which provides for better planning of the official schedule as well as aim for increased geographical proximity of shows and presentations, creating a better experience for both brands and guests. It is therefore crucial that the venue deadline is respected. If you have not provided us with information about your venue by this date, your show/presentation time will remain provisional and you will not be able to receive a final confirmation of your show/presentation time until that information is provided to us.

The Copenhagen Fashion Week team continuously strive to minimise delays and optimise the flow of the official schedule.

THE APPLICATION DEADLINE

5 MAY

THE VENUE DEADLINE

5 JUNE


All brands can expect an answer on their application two to three weeks after the official application deadline.

PRICES FOR THE COMPLETE OFFICIAL SCHEDULE PACKAGE FOR ALL PARTICIPATING BRANDS:

Application fee for all brands: 2.000 DKK

  • Schedule services for brands with less than DKK 20 million in annual turnover: 12.000 DKK
  • Schedule services for brands with more than DKK 20 million in annual turnover: 32.000 DKK
  • Schedule services for CPHFW Newcomers*: 7.000 DKK
  • Schedule services for design schools: 5.000 DKK

Read more about our services here

*ELIGIBILITY FOR CPHFW NEWCOMERS

  • Applicants must be in their third year of business or less when applying for the first time.
  • Applicants can only enter the official Copenhagen Fashion Week schedule as a newcomer for a total of four seasons. The applicant will be considered an established show brand after four seasons on the official schedule and will hereafter have to apply under the same criteria as a normal show brand.
  • The applicant’s base and headquarters must be in Scandinavia.
  • Applicants must have a minimum of two stockists (can be online, and doesn’t have to be their own website)
  • The collection must consist of womenswear, menswear and/or accessories.

Application / Show

A show on the official schedule is defined by a collection being presented on a runway by models. The shows must be of a duration of no more than ten minutes. Shows are allocated a 1h slot on the official schedule, but must start within 10 minutes of the designated time. Shows will run from 10am to 7pm.

The application for shows on the official schedule must contain the following:

  • A brand biography
  • A motivational letter on the decision to showcase at Copenhagen Fashion Week
  • A description of the concept for the upcoming show, as well as whether international models, press or buyers will be flown in, and other information that might be relevant
  • A list of the brand’s top retailers
  • References from at least two brand ambassadors
  • A description of the brand’s efforts on sustainability (Please describe the initiatives or projects that your brand has within, and not excluded by, the following areas – strategic direction, design, smart materials, work environment, consumer engagement, and show Production. Note that this information will be published later on our website if you are accepted to the official schedule of Copenhagen Fashion Week. You will then be given the opportunity to revise and finalise the description.) 
  • Key figures on the brand’s turnover, as well as the budget for the show
  • Invoice information — Company name and address, CVR and VAT number, main contact (full name + phone number) and email address
  • Lookbook or campaign images from the two previous seasons
  • Runway images from the two previous seasons
  • A presentation of the show history of the brand

Send the application as a PDF to marie@copenhagenfashionweek.com


Application / Presentation

A presentation on the official schedule is defined by a collection being displayed on a minimum of six models. Presentations are allocated a 2h slot on the official schedule, and the presentations must be of a duration of a minimum of 1h.

The application for presentations on the official schedule must contain the following:

  • A brand biography
  • A motivational letter on the decision to showcase at Copenhagen Fashion Week
  • A description of the concept for the upcoming presentation, as well as whether international models, press or buyers will be flown in, and information that might be relevant
  • A list of the brand’s top retailers
  • References from at least two brand ambassadors
  • A description of the brand’s focus on sustainability
  • Key figures on the brand’s turnover, as well as the budget for the presentation
  • Invoice information — Company name and address, CVR and VAT number, main contact (full name + phone number) and email address
  • Lookbook or campaign images from the two previous seasons
  • Runway images from the two previous seasons
  • A presentation of the show history of the brand

Send the application as a PDF to marie@copenhagenfashionweek.com


For questions regarding applications or the application process, please contact Head of Brand Relations,
Marie Brøbech: Marie@copenhagenfashionweek.com


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