COPENHAGEN FASHION WEEK
SS21 FAQ

Latest update: 9 June 2020

  1. Will Copenhagen Fashion Week still be a curated Official schedule?
    Yes. We will hold on to having a three-day official schedule and we will also hold on to a careful curation of brands selected for the official schedule.

  2. Which show format can a brand choose for CPHFW?
    With our physical and digital presence this season, Copenhagen Fashion Week is flexible in terms of showcase format.  Whether to be to stage a physical showcase or submit a digital preproduction premiering during CPHFW – it is up to you. There are no rules, but remember to make an impression!

  3. Will the digital format be a one-timer or is it part of a long term strategy?
    CPHFW is scaling up on the digital platform, and it’s not a one-off. This edition marks the kickoff of a new era for Copenhagen Fashion Week, where presenting and distributing shows digitally is now more crucial than ever. We’re excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers

  4. What partner(s) have you teamed up with for making a digital platform?
    To align the new hybrid format with industry needs, Copenhagen Fashion Week established a digital advisory board consisting of Ganni’s founder Nicolaj Reffstrup; Stine Goya’s CEO Thomas Hertz; Holzweiler’s creative director Susanne Holzweiler; Hope’s creative director Frida Bard; and the creative agency MOON’s CEO Martin Gjesing.

  5. How long should a showcase format be?
    As usual all content will be allocated a 1h slot on the official schedule, but must start within 10 minutes of the designated time. We recommend the showcase format to be approx. 5 minutes long.
    Since we do not know how each brand would like to present themselves we cannot specifically guide in terms of how long your content should be yet.

  6. Will livestreaming or pre-produced content go live in the time slot given to the brand?
    Yes, if the brand is planning for something physical during fashion week, the brand needs to set up the production for live streaming themselves (we have teamed up with a livestreaming partner, so don’t hesitate to contact us if we can be of any help). CPHFW will make sure that each brand’s content will go live on CPHFWs site in their given time slot. If the brand’s content is pre-produced CPHFW will make sure to showcase it on our website.

  7. Will the digital presentation and distribution of shows be showcased more than once?
    Yes, content will be available for on-demand streaming after the shows.

  8. Will CPHFW have a physical gathering for the industry?
    Yes. CPHFW will have a physical “CPHFW-Hub” that will be centrally located bringing the industry together for social events, presentations, talks, interviews and more.

  9. What is CPHFW’s expectations in terms of international guests travelling to Copenhagen?
    Travel restrictions and higher costs associated with flying, mean that buyers, editors and influencers won’t be leaving their cities for shows and showroom visits as frequently as before. Therefore we do not expect as high a number of international guests to be in Copenhagen as usual, but we are expecting them to take part in CPHFW digitally. International guests are able to travel to Denmark for business purposes. Please see the following website for more info: https://politi.dk/coronavirus-i-danmark/hvis-du-skal-rejse-ind-i-eller-via-danmark 

  10. How many people can we expect to gather at a venue?
    Scandinavia is recovering faster than most other regions from the pandemic, which means that CPHFW can do what other fashion weeks can’t – host live events. As of 8 August 2020 the Danish government will lift the ban on gatherings of 200 people. This does not mean returning to business as usual for live shows and presentations as precautions must be adhered to concerning for example social distancing. Brands with live showcases need to be flexible and adaptable in their planning. We will of course continue to act in accordance with the instructions and regulations of the Danish authorities and guide brands in taking the necessary safety measures during Copenhagen Fashion Week.

  11. Has CPHFW been in dialogue with international buyers and press as to whether they expect to participate?
    CPHFW has a strong international network and yes, we are in close dialogue with press and buyers. Travel restrictions and higher costs associated with flying, mean that buyers, editors and influencers won’t be leaving their cities for shows and showroom visits as frequently as before. Therefore we do not expect as high a number of international guests to be in Copenhagen as usual, but we are expecting them to take part in CPHFW digitally. In these unprecedented times our aim is to continue to connect brands with buyers, editors and consumers in the digital world – and secure a strong platform for sales, exports, and collaborations. Maybe even more efficiently than before.

  12. Will brands be able to benefit from the CPHFW VIP list?
    We will share our VIP list with the accepted brands on the Official calendar and will be helpful coordinating showroom meet-ups and other set ups relevant to the brands showcase format.

  13. Will there be a direct chat forum where buyers and brands can connect?
    Yes, we believe that a direct digital connection between the two are an inevitable feature that needs to be implemented.  Due to a short time limit we cannot make a promise for SS21 yet, but this is definitely the plan for CPHFW going forward.

  14. Will CPHFW facilitate a show venue?
    No, CPHFW will not have one venue for brands to show case at. We believe that we should give brands the creative freedom to make their own decision on where and what they want to show.

  15. Will CPHFW do any in house production during CPHFW? Not in terms of shows, but we will make digital talks direct from the “CPHFW-Hub”. We will bring the cultural industry together across backgrounds to talk about vital topics.

  16. Will it be possible to claim a specific time slot on the Official Schedule?
    It will not be possible to claim any specific time slots, but if you have a wish for a specific time slot, please contact Marie Brøbech.

  17. How are the show times distributed?
    The Official Schedule is based on the applications and the content we receive from brands. Once we have the final overview, we can make a schedule that suits all brands best.

  18. Who are CPHFW teaming up with in terms of livestreaming?
    CPHFW has connected with a variety of production agencies in terms of livestreaming and would love to be helpful with finding the right fit for brands. We will not take part in any production, only make sure that each brand’s content will go live on CPHFWs site in their given time slot.

  19. What are the fairs (Revolver and CIFF) doing during CPHFW?
    Revolver and CIFF will be 100% ready to execute accordingly and respectfully when the Danish Authorities announces the guidelines. See more info on each of their websites.

  20. Will there be backstage and catwalk photographers?
    TBD. When CPHFW has the final overview of applicants of what brands want to showcase with, we can make a decision on the exact needs.

  21. What are CPHFWs expectations in terms of car and press bus service?
    CPHFW will not support having a press bus this season. For car service we have teamed up with a limited number of EVs.

  22. Will there still be an Official Event Schedule during CPHFW?
    Yes, CPHFW will upscale the B2C platform focusing on social events, talks, exhibitions, product launches, workshops, pop-ups, collaborations etc.

  23. What are CPHFWs thoughts on safety during fashion week?
    Safety is first and we need to take our precautions. As of 8 August 2020 the Danish government will lift the ban on gatherings of 200 people. This does not mean returning to business as usual for live shows and presentations as precautions must be adhered to concerning for example social distancing. Brands with live showcases need to be flexible and adaptable in their planning. We will of course continue to act in accordance with the instructions and regulations of the Danish authorities and guide brands in taking the necessary safety measures during Copenhagen Fashion Week.

  24. What date is the official casting day?
    The date of the official casting day will as usual be Monday prior to Copenhagen Fashion Week on 3 August 2020.


For further questions or doubts please do not hesitate to contact our Head of Brand Relations Marie Brøbech: marie@copenhagenfashionweek.com