Slow fashion and a love for iconic classics


Slow fashion, a love for the simple and classic and being relevant regardless of season and trends is the core essence of the brand Sur Le Chemin. It’s about shouting the simple and create something timeless and built to last.

Sur Le Chemin is one of the three upcoming brands at this years CFW New Talent Scene. We asked designer Kjetil Aas a handful of questions about his journey with the brand.

Tell us a bit about yourself, who are you?

I’m born and raised in Norway, but moved to Denmark to study fashion design at The Designschool of Kolding, and have after my graduation been part of the Danish fashion scene, working for brands such as Norse Projects amongst others.

What was it that got you into fashion?

During high school in Norway I chose the art and design line, and I guess it all started there. After a year studying history of art at the University in Oslo I decided to continue my studies at the design school. Some of the reasons I ended up studying fashion design was the opportunity to work conceptually and with storytelling, which has always been important to me.

You have a love for detail and craftsmanship how does this reflect your approach to design?

My designs are very much connected to terms such as “simplicity” and “classic”. And by stripping all decoration and unnecessary elements off the garments the small things all of a sudden becomes more important: small things such as making sure that when making a buttoned sleeve placket it is functional, or that the inside of a shirt collar has stitching that gives it some kind of personality.

Could you explain a little bit about how you develop your collections? What are the driving forces behind them?

I do not make full seasonal collections anymore. I do believe that there is a need for the industry to think in new ways of working. I also wish to work more slowly. As a result, I look at everything I do as an ongoing process, meaning that the garments I present today are connected to the garments I will present in for example five years from now.

At sur le chemin we are in the process of building up a base of essentials that will always be there and the rest of the work will evolve around that. Being relevant regardless of season and trends is important to me.

Photo: Sascha Oda
Photo: Sascha Oda

Who are your own personal fashion heroes or style icons?

There are so many great, inspiring people out there. But if I have to choose, the designers Margaret Howell and Martin Marigiela have always been inspirational to me, each in their own way. They are two very different designers, but what they have in common is their uncompromising approach to fashion and clothing.

What can we expect at the New Talent Show?

As I do not design the traditional, full seasonal collections the audience will see a selection of clothing that is already in store, mixed with garments that will available throughout the next 7-8 months. It is about simplification and a love for the iconic classics. By looking at wardrobe staples and work wear we hope to create something timeless and built to last. This slow approach is very important to me and I do hope that we will be able to visualize this during the show.

About CFW New Talent Scene

The CFW New Talent Scene is also a competition. Boozt will select a winner among the three talents. The winner will exclusively receive mentorship and coaching from Kasper Staalsø, Strategy & Brand Director at Boozt – to help develop the winning brand and make it reach its full potential. The mentoring process will be documented on the CFW platforms and the winner will be announced on Friday, 2 February.