1664 Blanc is the official beer of Copenhagen Fashion Week AW20

We’re proud to announce that 1664 Blanc will be the official beer of Copenhagen Fashion Week AW20.

1664 Blanc has taken the Danish market by storm. Brewed with unmalted wheat, it’s a crisp and refreshing beer with a hint of citrus notes. This, combined with its smooth bitterness, makes 1664 Blanc a drink that’s out of the ordinary. Originating from France, the brand has always taken a design-oriented approach to their visual aesthetic. 1664 Blanc has established itself as a premium brand on both the Danish and international markets and its iconic blue bottle makes it stand out from the crowd.

Copenhagen Fashion Week is excited that 1664 Blanc has chosen to launch 1664 Blanc Alcohol Free during AW20 — a sophisticated, alcohol free beer that offers the freedom to enjoy the same good taste, in the same iconic bottle, but without the alcohol. The perfect daytime choice!

Appealing to an urban audience, 1664 Blanc is working its way into the cultural and creative scene and the collaboration with Copenhagen Fashion Week is a natural part of this journey. “Being part of Copenhagen Fashion Week is the natural choice for 1664 Blanc and we are very excited about the collaboration” says Charlotte Høgh Damgaard, Brand Manager, Carlsberg Denmark.

1664 Blanc can be enjoyed at the largest events of the season: The Copenhagen Fashion Week x Boozt.com show on Monday 27 January, the Official Opening Dinner on Tuesday 28 January as well as at the trade show Revolver. 1664 Blanc Alcohol Free is available in stores on Monday 27 January.

We look forward to celebrating Copenhagen Fashion Week AW20 in style with 1664 Blanc.