1664 Blanc celebrated Copenhagen Fashion Week

Enjoyed at some of the largest events of the season, complete with a launch of the 1664 Blanc Alcohol Free at the official opening cocktail, AW20 was celebrated in style.

Enjoyed at the Copenhagen Fashion Week x Boozt.com show, the official Opening Cocktail as well as the trade show Revolver, guests could enjoy the iconic 1664 Blanc. Brewed with unmalted wheat, it’s a crisp and refreshing beer with a hint of citrus notes, combined with its smooth bitterness, makes 1664 Blanc a drink that’s out of the ordinary. Copenhagen Fashion Week is pleased to have enjoyed another great season with 1664 Blanc as the official beer, and are furthermore excited that 1664 Blanc chose to launch 1664 Blanc Alcohol Free at the official Opening Cocktail on the first day of AW20 — a sophisticated, alcohol free beer that offers the freedom to enjoy the same great taste, in the same iconic bottle, but without the alcohol. The perfect daytime choice in an intense schedule full of shows and presentations.

Working their way into the cultural and creative scene, 1664 Blanc felt that lunching their new alcohol free beer at Copenhagen Fashion Week was a natural part of this journey.

The newly launched 1664 Blanc Alcohol Free is now available in stores.