Words Line Hindsgaul
Viktor & Rolf for Zalando RE:CYCLE
Online fashion destination Zalando has joined forces with the creative designer duo Viktor & Rolf to recycle the former’s overstock as sustainable haute couture. Launching on February 1, the collection will contain 17 pieces priced 50 to 250 euros.
Keeping it native to the country sometimes referred to as the Battleground of Europe, another Belgian star, top model Hanne Gaby Odiele, heads the fresh campaign. And she is already a fan of the collection: “Every season, you want to wear something new, and I think it’s great that we can create something new from overstock. It’s helping the environment, and very creative.’