AS TOLD BY DESIGNER KJETIL AAS
Tell us a bit about yourself, who are you?
I’m born and raised in Norway, but moved to Denmark to study fashion design at The Designschool of Kolding, and have after my graduation been part of the Danish fashion scene, working for brands such as Norse Projects amongst others.
What was it that got you into fashion?
During high school in Norway I chose the art and design line, and I guess it all started there. After a year studying history of art at the University in Oslo I decided to continue my studies at the design school. Some of the reasons I ended up studying fashion design was the opportunity to work conceptually and with storytelling, which has always been important to me.
You have a love for detail and craftsmanship how does this reflect your approach to design?
My designs are very much connected to terms such as “simplicity” and “classic”. And by stripping all decoration and unnecessary elements off the garments the small things all of a sudden becomes more important: small things such as making sure that when making a buttoned sleeve placket it is functional, or that the inside of a shirt collar has stitching that gives it some kind of personality.
Could you explain a little bit about how you develop your collections? What are the driving forces behind them?
I do not make full seasonal collections anymore. I do believe that there is a need for the industry to think in new ways of working. I also wish to work more slowly. As a result, I look at everything I do as an ongoing process, meaning that the garments I present today are connected to the garments I will present in for example five years from now.
At sur le chemin we are in the process of building up a base of essentials that will always be there and the rest of the work will evolve around that. Being relevant regardless of season and trends is important to me.
Who are your own personal fashion heroes or style icons?
There are so many great, inspiring people out there. But if I have to choose, the designers Margaret Howell and Martin Marigiela have always been inspirational to me, each in their own way. They are two very different designers, but what they have in common is their uncompromising approach to fashion and clothing.
What can we expect at the New Talent Show?
As I do not design the traditional, full seasonal collections the audience will see a selection of clothing that is already in store, mixed with garments that will available throughout the next 7-8 months. It is about simplification and a love for the iconic classics. By looking at wardrobe staples and work wear we hope to create something timeless and built to last. This slow approach is very important to me and I do hope that we will be able to visualize this during the show.
NEW TALENT 2018 – SUR LE CHEMIN
We met up with CFW New Talent winner AW18 sur le chemin at the brands’ first mentor ship and coaching meeting with Kasper Staalsø, Strategy & Brand Director at Boozt.
NEW TALENT 2017
Corali Jewelry is founded by Copenhagen based artist and architect, Caroline Sillesen. The pieces are timeless and reflect Caroline’s love for the sea, peculiar sculptures and perceptional architecture. The creation of Corali Jewelry has been a three-year long project for Caroline with research, designing and starting over again. The first collection consists of seven beautiful pieces – all designed and handmade in Copenhagen.