By Carla Christine Bruus Aagaard-Strube
Off the beaten track: The New Holly Golightly
Among the exquisite line of new shops opening and re-opening in Copenhagen these days (Gestuz, Gucci, Mark Kenly Domino Tan, Stella Nova, and Paul Smith, to name a few) is the exclusive multi-brand store Holly Golightly.
Having adopted its name from the leading character of the movie Breakfast at Tiffany’s, an eccentric socialite personified by Audrey Hepburn, the store is reopening in new facilities, to be exactly that: more social and eccentric.
“For a long time, we have searched for the right spot to expand and pool our two stores and our staff in a larger and more creative platform,” says owner Barbara Maj Husted Werner on the new 250-square–meter store. Up until this summer, Holly Golightly had been divided into an accessories store and a fashion store carrying Danish and international brands, like Af Agger, Chloé, Marni, Proenza Schouler, and Saks Potts, as well as a delicate selection of luxury vintage items reflecting Husted Werner’s eclectic style.
Working on Holly Golightly Vol. II, Husted Werner has teamed up with set designer Peter Grant, who — besides creating the interior of the former stores — has done the scenography for most of Lars von Trier’s films.
“I would like to do more project-oriented work and shorter specialized exhibitions in the store. I want it to be a destination that inspires in many different ways, a place where you, asides from shopping, can drink coffee and listen to music,” says Husted Werner.
Not unusual for new projects with an artistic flair, the new Holly Golightly is located a bit off the main shopping streets of Copenhagen, in Borgergade.
“I love the fact that this street is a little off the beaten track. The store is next to a Chinese restaurant and a solarium, but still only a three-minute walk from our original stores. At the same time, the street is the entry to Copenhagen and not fully developed as a shopping street. This only support my goals with the relocation: To be dissociated from the normal detail scene and be able to offer a much broader experience for all senses,” says Barbara Maj Husted Werner.
Opening reception for everyone, August 7th, from 11 am – 8 pm.
Holly Golightly, Borgergade 17b, Copenhagen. hollygolightly.dk