DATE & TIME: Thursday 9 August – 9.00
PLACE: Matrikel 1
Words Line Hindsgaul
This morning’s show debut for Hofmann Copenhagen was a delicate, beautiful, and calm experience. Heidi Hofmann of Hofmann Copenhagen is by no means a newcomer herself, having previously worked for several fashion houses, including French it-brand Chloé, from which she has drawn experience with great craftsmanship. In the past six years, she has been developing Hofmann Copenhagen and shaping it into a successful and go-to brand for those interested in just that, as seen in the collection’s soft and detailed tailoring.
Because what you might not see at first glance is the extraordinary details of her clothes. For example, the fabrics and prints that are all designed in-house. Even the laces are drawn by Heidi herself, and change with every season.
For the SS19 collection, Hofmann was inspired by the artist Marc Camille Chaimowicz, known for bold mixes of colours and patterns. The collection, called Urban Safari, echoed this with its own assortment of prints and patters, the main motif being a tiger print offered in an oversize trenchcoat, dresses, and Bermuda shorts. The same print was also used on a couple of patchwork dresses that were made out of excess materials from the whole collection — sustainable and current.
The floral and slightly oversize organza silk set with pants and blouse proved a showstopper, as did an electric blue off-shoulder lace dress. A Chanel’ish blue tweed fabric cut in an asymmetric shape worked perfectly as a sleeveless dress and skirt for any occasion. All looks where cleverly styled and accessorised with tracking boots and robes (used as belts), providing a cool contrast to the feminine colours and prints. PVC belt bags and small flowers peeking out from pockets worked as extra little measures to tie the whole collection together in a way that felt contemporary, elegant, and bold all at once.
View all looks here.