Words Pernille Hammershøj
What are your hopes for the AW18 season?
A good vibe and a lot of visitors
What makes Mos Mosh stand out from the crowd of brands represented at the fairs of Copenhagen Fashion Week?
We wish to differentiate ourselves from the crowd by having our own DNA: A raw look but with a feminine touch. We don’t want to be recognized for the traditional Scandinavian look. Rather we want people to remember us for our international appeal with the recognition of our universe in it. This time we will make an event at our stand, where costumers can customize their own Mos Mosh tee. We did the same thing in Berlin and it was a great success.
Are you visiting other fairs internationally and what is the benefit of being part of a fashion fair in Copenhagen?
We exhibit at PREMIUM in Berlin, Scoop in London and MODEFABRIEK in Amsterdam. At CIFF we get to meet our Scandinavian customers as the amount of customers from Scandinavia is limited at the international fairs. We don’t exhibit at CIFF to get a lot of new clients since we are rather covered in Scandinavia. But our presence is very important to us. We get to meet the clients, discuss business and present our highlights. The clients are served in our showroom.