Words Line Hindsgaul
Aiayu is sustainable luxury at its best, and a darling among discerning Danes. From beautiful knits to popular robes, this brand embodies the relaxed Nordic chic often assigned to Copenhagen and its citizens.
A few weeks ago, Aiayu, which usually sports a pastel palette and delicate knits, went black. Literally. For two consecutive weeks, the shop was stocked solely with a range of black separates.
The owner and designer behind Aiayu did this to create awareness about the non-stop fashion cycle and constantly changing trends. Aiayu’s styles, whether black or in color, should last an age, according to the designer. The black collection will be sold in the flagship store on St. Store Strandstræde, while supplies last.